There are two major differences between Search Engine Optimization (SEO) vs. PPC. The first is where top listings appear in the search results and the second is how much traffic is received. Organic traffic: Search Engine Optimization is the natural way to rank high in search engines without paying for advertising. Paid traffic: Pay per click or PPC, is immediate.
What is SEO?
Search Engine Optimization is the way you make your site appear in the results. There are several ways to achieve a high rank, but basically, when someone searches for a specific word or phrase, the system goes out looking for sites that have keywords that are most frequently used to search online. It then ranks sites according to their relevance to that search.
SEO is done with keywords.
Basically, there are two types of SEO. One is called organic SEO and the other is called pay per click. Organic search traffic has very little competition and it can last a long time, as long as you don’t break any rules. Pay per click search engine optimization is highly competitive and it can quickly rank well in the search engine results within hours.
There are many companies that offer affordable organic search engine optimization and pay-per-click marketing package. This package can be tailored to your needs and your budget. The most important part of a digital marketing strategy is choosing the right keywords.
Keywords are key, because they decide where your ad will show up. Every ad placement is controlled by your keywords. It can make or break your campaign. The keywords that you choose will determine the number and type of clicks you receive. With the pay-per-click program, you control the type and amount of money you are willing to pay for each click. You can choose between a fixed bid price per click and a cost-per-impression price per click.
The number of clicks a person gets will determine their ranking. Each person on a search engine results page has their own individualistic data that is considered. Your site’s content also has a part in determining your ranking. A good SEO takes time and effort. Because it takes time to rank well, it takes time for you to get the best rank possible.
When it comes to pay-per-click, you get the results according to how many times your ads are shown. If someone clicks on your ads more than one time, you will end up paying more money. When it comes to the CPC (cost per click), this is based on how many actual clicks your ad received. This means the more times your ad was displayed the more likely that someone clicked on it and saw your advertisement.
Google AdWords can be very time-consuming to maintain, so if you’re already running ads then you know it can take forever to pay off. Running multiple campaigns can be very expensive as well. And when it comes to SEO and long-term projects, Google AdWords campaigns are not necessarily the best option. So if you already have an existing SEO campaign, then consider switching to PPC to save money.
Now that you understand the differences between PPC and SEO, you might be wondering how you should implement these differences into your own ad campaigns. Well, there are actually a few different things that you can do. One of them is to use the same keyword for both PPC and SEO. By doing this you will not be diluting your optimization efforts but instead be cementing them into place.
Another option is to run PPC ads with the high bid price and low cost per click. This will help you in your long-term goal because you will make less clicks but you will make more money. This is because there’s a greater benefit for the advertiser when they have many people who are ready to buy their products or services. And if you want to make the most money from PPC, it’s best to start bidding on keywords with a high cost per click and a lower click-through rate. Ideally, you want to try and match your cost per click to your conversion rate (the rate at which your ad is clicked upon).
If you are not yet optimizing your ads, you may want to consider getting ad extensions. Ad extensions are just like PPC ads, except that they are available for a fee.
- However, ad extensions can increase your cost per click and lower your cost per conversion.
- And if you’re still working on your campaigns, it would be a wise move to get ad extensions because there are many ways to optimize your ads without getting an ad extension.
- The bottom line is that you should make every effort to avoid the PPC pitfall and optimize your ads for Search Engine Optimization.